Amazon filed a patent in 2017 for "Anticipatory Shipping." They want to send you things before you buy them.
Think about that. Corporations have spent billions of dollars removing every single barrier between your impulse and your wallet. One-Click Buy. Apple Pay. FaceID. Autofill.
They are greasing the slide. You are slipping down it.
The "Pause" Button
Neuroscience tells us that the "pain of paying" is real. When you hand over cash, the insula (the brain's pain center) lights up. When you use a credit card? Nothing. When you use One-Click? Dopamine.
We are building Finly to be Anti-Convenient in the right ways.
Why We Don't Auto-Categorize Everything
Other apps shout, "We connect to your bank! You don't have to do anything!"
Exactly. If you don't do anything, you don't learn anything.
If an app tells you on the 30th, "Hey, you overspent on food," it's too late. The money is gone. But if you have to manually confirm a transaction, you catch yourself in the act.
"Friction gives your prefrontal cortex (logic) a chance to catch up with your limbic system (desire)."
Design That Slows You Down
We want you to feel the weight of your spending. We want you to pause. We want you to struggle, just for a second, before you tap "Buy."
Because in that second of struggle, you might realize: "I don't actually need this."
Add good friction.
Finly puts you back in the driver's seat. Track manually, spend intentionally.
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